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標題: 獸藥策劃感言 [打印本頁]

作者: jinnyjinny 時間: 2008-12-5 19:52
標題: 獸藥策劃感言
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<TD id=content9 vAlign=center><STRONG style="FONT-SIZE: 14px">獸藥策劃感言</STRONG></TD></TR>
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<DIV align=right><SPAN class=textbox-label>[ 2008-11-11 16:00:00 | By: <SPAN class=style3>獸藥新理念</SPAN> ]</SPAN></DIV></TD></TR></TBODY></TABLE>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 42pt; COLOR: #ff0000; LINE-HEIGHT: 150%; FONT-FAMILY: 方正魏碑簡體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體; mso-hansi-font-family: 宋體">獸藥策劃感言<SPAN lang=EN-US style="COLOR: #ff0000"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 方正魏碑簡體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體; mso-hansi-font-family: 宋體"><SPAN style="mso-spacerun: yes">  <SPAN style="COLOR: #000080">  </SPAN></SPAN></SPAN><SPAN style="COLOR: #000080"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">1</SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">、<B style="mso-bidi-font-weight: normal">依菌制藥<SPAN lang=EN-US style="COLOR: #000080"><SPAN style="COLOR: #000080; mso-spacerun: yes">   </SPAN></SPAN>針對具有實驗室診斷能力的客戶群。</B><SPAN lang=EN-US style="COLOR: #000080"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">定位分析：依菌制藥專業規范，但因市場存在獸藥原粉，國內大企業先占位的強勢競爭，市場推廣有一定的難度。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體"><SPAN style="mso-spacerun: yes">   <SPAN style="COLOR: #000080"></SPAN></SPAN><SPAN style="COLOR: #000080">2</SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">、<B style="mso-bidi-font-weight: normal">依病制藥<SPAN lang=EN-US style="COLOR: #000080"><SPAN style="COLOR: #000080; mso-spacerun: yes">   </SPAN></SPAN>針對具有一定獸醫水平的中小群體。</B><SPAN lang=EN-US style="COLOR: #000080"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">定位分析：針對病打造藥品，方向明確，針對性強，但藥物涉及面縮小，在誤診的情況下，會影響到品牌聲譽。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體"><SPAN style="mso-spacerun: yes">    </SPAN><SPAN style="COLOR: #000080">3</SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">、<B style="mso-bidi-font-weight: normal">依癥制藥<SPAN lang=EN-US style="COLOR: #000080"><SPAN style="COLOR: #000080; mso-spacerun: yes">   </SPAN></SPAN>針對養殖觀念落后的廣大基層用戶。</B><SPAN lang=EN-US style="COLOR: #000080"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">定位分析：打造傻瓜系列、怪病系列、癥候群系列、綜合征系列、組合套裝等，使用方便，但產品生命線較短。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體"><SPAN style="mso-spacerun: yes">    <SPAN style="COLOR: #ff0000"></SPAN></SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; COLOR: #ff0000; LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">結論：將后兩種定位方式巧妙結合比較迎合市場。<SPAN lang=EN-US style="COLOR: #ff0000"><o:p></o:p></SPAN></SPAN></B></P></SPAN></TD></TR></TBODY></TABLE>

作者: jinmingbi6 時間: 2009-5-15 11:10
樓主這是嘛意思。看不懂。

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